What is the loyalty tax — and how much is it costing you?
Long-term customers in Australia pay $180–480 more per year than new signups for the same service. Here’s how the gap works, why it persists, and what you can do about it.
6 min readInsights on negotiation strategy, AI coaching, consumer advocacy, and the loyalty tax in Australia.
Long-term customers in Australia pay $180–480 more per year than new signups for the same service. Here’s how the gap works, why it persists, and what you can do about it.
6 min readFrom loyalty deflections to temporary credits, we break down the playbook Australian retention teams use and the responses that actually work.
8 min readA look under the hood at how Square Deal detects tactics, generates calibrated responses, and delivers coaching during a live retention call.
5 min readWhy citing a cheaper plan on the same network is more powerful than threatening to switch — and how to find the right anchor for your call.
4 min readThe ACCC has flagged loyalty pricing as a significant concern. Here’s what that means for you and how to reference it during a retention call.
5 min read