The Australian
loyalty tax.

Long-term customers pay more than new signups for the same service — on mobile, NBN, energy, and insurance. The gap averages $180-480 per year, per service. Square Deal helps you see the gap and close it, without switching.

$180avg. annual saving per call
6retention tactics identified
<2saverage coaching latency

How it works

Comparison sites solve one half of the market — users who are ready to switch. But switching only happens 10-15% of the time. The majority stay because switching has real friction: time, ecosystem lock-in, 2FA tied to your number, billing integrations.

Square Deal solves the other half — helping the 85-90% who stay capture the gap through negotiation. The calculator is free. The coaching is the product.

01
Calculate your gap — Enter your carrier, plan, and monthly price. See exactly how much more you pay compared to new customers on the same network. Free, no signup.
02
Get your negotiation brief — The calculator surfaces same-network alternatives you can cite as leverage — without actually switching. A verified price anchor before you pick up the phone.
03
Call with live coaching — Square Deal listens to your retention call in real-time, detects tactics as they happen, and delivers a suggested response within two seconds — calibrated to your provider, plan, and the tactic just used against you.
04
Close the gap — When the offer hits your target range, Square Deal tells you to lock it in and request written confirmation. Average saving: $180-480/year with zero switching friction.

Once you know your tax, here's how we help you close it

Coaching is the primary instrument. Watch a simulated Telstra retention call — the AI coach detects tactics as they happen and delivers real-time guidance. If the call doesn't produce a save, we'll help you explore alternatives.

Live call — Telstra Retention
Rohan · Telstra
Thanks for calling Telstra, you're through to Rohan. How can I help you today?
AI Coach
Getting started
CALL OPENED — SET YOUR ANCHOR
Don't reveal your budget yet. Let them make the first offer, then anchor with cheaper alternatives on the same network.
Suggested responseI've been looking at what's out there and I need my $70/mo cost to come down significantly.

Simple, transparent pricing

Choose the plan that fits your needs. Every plan is designed to pay for itself on the first call.

Free
$0
forever
Try the platform with no commitment.
  • 1 coached session per month
  • Telco industry only
  • Basic tactic detection
  • Community support
Start free
Coming soon
Max
$19.99
per month
Every industry, one subscription. For complete households.
  • Unlimited coached sessions
  • All industries — current and upcoming
  • Advanced tactic detection with AI coaching
  • Market-intelligence price anchors
  • Regulatory leverage alerts
  • Priority support
  • Early access to new verticals
Explore Energy & Gas

Questions

How does the AI coaching actually work?

Square Deal listens to your retention call in real-time. It detects tactics the moment they happen — loyalty deflections, one-off credits, stalling, artificial urgency — and delivers a suggested response on screen within two seconds. The response is calibrated to your specific provider, plan, and the tactic just used against you. When the offer hits your target range, it tells you to lock it in and request written confirmation before hanging up.

What are price anchors?

Price anchors are cheaper plans on the same network that you can cite during your call without actually switching. For example, if you're on Telstra, the coach might surface a Belong plan at $20 less — same Telstra network, same coverage. You're not threatening to leave; you're showing the rep what their own parent company charges new customers. That's harder to dismiss than a competitor quote.

Should I just switch providers?

Most people don't, even when the data says they should. Annual telco churn in Australia is only 10-15% despite massive loyalty tax exposure. If you're going to stay anyway — and statistically you probably will — the smarter move is to negotiate. One call to retention typically recovers $180-480/year with zero switching friction. If that call doesn't work, switching makes sense, and we'll help with that too.

Is the calculator really free?

Yes. The calculator and your negotiation brief are completely free, no signup required. The coaching product — real-time AI guidance during your actual phone call — is what we charge for. We want you to see the gap first. Most people who see the number want help closing it.

Start with the numbers

See what you're overpaying. Then decide if you want help closing the gap.